DAMDATMUVS / APPROVED IDENTITY
Primary Lockups
DAMDATMUVS / BRAND BREAKOUTS
Character, Wordmark & D
DAMDATMUVS / USAGE
Color & Application
#101922
Midnight
#17212A
Graphite
#F8F2E7
Warm Cream
#FF6428
Hot Orange
#00DDF5
Laser Cyan
USE THE MASCOT

Truck sides, banners, large signage, apparel backs, landing-page heroes, and campaign graphics.

USE THE WORDMARK

Truck doors, invoices, estimates, headers, uniforms, and horizontal placements.

USE THE D MARK

Social avatars, hats, stickers, app icons, favicons, and small-format branding.

PRODUCTION RULE

Use one-color assets for vinyl cutting, embroidery, stamps, and monochrome output. Keep at least half a D of clear space around every mark.